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Research papers

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Hans L. Zetterberg
September 1, 1998
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Citation

Zetterberg, H. L. (1998a, September 01). Cultural values in market and opinion research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/cultural-values-in-market-and-opinion-research